You've heard the phrase "red herring" before. Turns out, a red herring isn't a herring at all. It was a similar fish such as a kipper cured in a brine or smoked so long that it turned red. When training dogs to hunt, a red herring was dragged on the ground perpendicular to the trail of the prize to throw them off the scent.
And the same thing is happening in business. Today, many organizations find themselves on the wrong path, focused on the wrong scent and in some cases, the wrong prize.
Enter a new kind of red herring. One that speaks the truth, has helped others make peace with the past and focus on the future.
We are Red Herring Innovation and Design, a group of people that obsess about the red herrings that others face. We help our clients look differently at themselves and their competition and see innovation in new ways. The result is a new level of performance and along with it an intentional mindset about designing what they do.
In essence, we help our clients create, deliver and share their unique value.
From this point forward we are the only red herring you should ever follow!
Join us as we uncover the truth about what has distracted enterprises since the dawn of commerce and kept us busy for over a decade – The Red Herring!
Through our work helping companies embrace their Collective Passion, we noticed that it is easy to get distracted by red herrings: like competing on commodity, defining products or services in the terms that competitors established, or forgetting what made the organization unique in the first place.
Whether it’s a case of not seeing the forest for the trees, or going off on a wild goose chase, we’ve developed our way of doing things as an antidote to this common problem. We help organizations gain unique perspective and get thier mojo back.
After collaborating for nearly a decade, Colby Jubenville, Ph.D. & Ernie Gray decided they would do what they have been doing for others – answer why clients want to have a relationship with them. Launching Red Herring in 2012 as an Innovation and Design Agency focused on asking and answering questions that are most important to clients, this site captures the essence of who we are, what we do and why we matter.
We create real value for our clients through insights, strategies, design and execution of new ideas, brands, products and services.
Quite simply, we find what is missing by identifying what has misled or distracted organizations from their core business and provide insight and focus on what they want to accomplish. With unique education, experience and perspective our work is driven by people who understand what connect employees, customers and companies - Collective Passion.