Red Herring Inc. Collective Passion for Innovation & Design
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What We Do

We help people and organizations own a position in the marketplace by incorporating brand transparency, defined customer and employee experiences and communicating why customers want to have a relationship with you instead of your competition. We call our approach Collective Passion.

We are made up of "freakishly" talented people who believe that in order to stay competitive you must be better tomorrow than you are today.  

We believe marketing is about sharing a story around a set of core values and help organizations explore, define, develop and share thier story using a multifaceted approach that fits their needs, including strategy, creative, digital, print, social media, mobile marketing, market research and coaching.

Typically, clients have four questions they want answered:

1. Will this be beneficial to me? Collective Passion allows organization to own a position in the market place by focusing on why customers and employees want to have a relationship with them.

2. Will this improve my current condition? The short answer is “yes.” The simple idea is that we all believe that we have to be better tomorrow than we are today and that leaders should constantly be asking, “what am I doing and how am I doing it?” To that end, systems must be created that allow people to do that “something” better tomorrow. We believe our approach does that.

3. How fast will I see results? Digital marketing campaigns can produce positive results within days of deployment. Strategic and tactile initiatives see results in 3-6 months.

4. What does the end game look like? Redefining the role of marketing by connecting transparency, authentic brand delivery and defined employee and customer experiences allows organizations to tell their TRUE story in such a way that people understand why they should have a relationship with them and not their competition.

 

 

In This Section:

Strategy
Focus 5

Creative
Iconic Brand Power

Digital Platforms
Online Platform Development

Learning Platforms
Learn Differently

Print
Stunning Collateral

Social Media
Engage Your Customers

Mobile Marketing
Be Everywhere

Media Purchasing
Experienced Investment

Market Research
Informed Decisions

Coaching
Empower Your People