Case Study 1: Boston Scientific
Recruit. Retain. Grow.
I have spent the last 15 years working in the medical device and pharmaceutical industries in Sales and Sales Training and Development and during that time I have collaborated with dozens of companies that promise a "value added" product or service. Most of them have delivered on their promise but Colby Jubenville and the Red Herring Unique Ability Team has exceeded that promise and delivered some of the best messaging, branding, and instructional design materials that I have ever experienced.
What you will find out very quickly when you begin to have a business relationship with them is that their expertise and value transcends your initial need for them and then you find out that you need them in other parts of your business. In the end, the product they deliver for you is something better then what you expected. They exceed expectatations through collaboration.
Director, South Area Sales
Director, Leadership Development and Sales Training
Boston Scientific Neuromodulation
Partnering with Boston Scientific Neuromodulation, Red Herring was challenged to evaluate the training function for the division and provide a framework that embraces their unique perspective and allows the division to compete on its unique experience, education, and ability of its people.
Transitioning from a start-up mindset to claiming their space as the leader in their industry, “The Leadership Journey” was born providing new insights into the role of the training and development function and how the company meets the needs of the employee and connects with each customer. Becoming intentional about the success they envisioned over the next decade, Boston Scientific Neuromodulation made an investment in its people and aligned its training with an ambitious plan for growth.
Their goal was to build a confident, character driven, diverse workforce that resonates with customers and communities in which they work, live and add value. BSC Neuromodulation believes this effort will help employees embrace new ideas, develop innovative products and services adding tremendous value for their share holders. BSC Neuromodulation made the bold decision to move forward by defining the role of training and development as an investment in its people while enhancing the diversity of its workforce and inviting each employee to play a role in this process.
This new approach to training also included the development of an interactive learning platform built on the latest HTML 5 technology for compatibility and flexibility across all modern personal browser devices.. The platform will be used to provide online assessment helping each employee understand new levels of accountability and creating Collective Passion within the organization.
Coupled with reframing and repositioning the training function, our team has been charged to create training podcasts and videos that will become part of the library of knowledge capturing the legacy of the training function and the impact it has on those who .
As a way to denote the shift in the training function and its connection to employees, Red Herring also created a set of visual cues that answered why employees should have a relationship with Boston Scientific. These visual cues will be used to provide meaning, purpose and value to the recruiting, training, and development functions as the company seeks to answer why each employee has a relationship with the company.
Along with the development of The Leadership Journey, Red Herring provided insights in positioning and branding Project Revo, a division wide initiative focused on increasing productivity and efficiency solidifying Boston Scientific's leadership position in Neuromodulation.
Red Herring Moment: Education tells us “why”, training tells us “how.” Successful organizations use the “why” and the “how” to better define the relationship it has with each employee.